Posted 16 Hours Ago – 1,342 Views
Written by Cameron Parker
Lead Writer – www.getattention.agancy
REVEALED: SMS Marketing is destroying email marketing
You have no doubt tried the traditional lead generation approaches such such as email and social media marketing through Facebook, Instagram, or Google Ad-words. But direct access to your clients via their mobile phone opens an entirely new channel for you to reach a highly targeted, receptive audience.
SMS Marketing, has emerged as one of the best and most reliable ways to successfully communicate with your clients.
You may ask yourself, “Why should we use SMS Marketing?” Our answer is simple: “Your customers are texting, so why aren’t you?”
SMS marketing gives you the perfect opportunity to connect with your customers on the devices they carry with them all day, every day. If that’s not enough to get you to think about incorporating SMS marketing then, here are six more reasons to consider.
6 Reasons to use SMS Marketing
1. SMS is Personal
Your customers have a very personal relationship with their phones. Your phone is the way you engage with friends and family. In fact, it’s the very first thing most people reach for when they wake up.
Once your brand is invited into this inner circle — caveat: you need permission — you’ll have an immediate, more intimate way to have a one-to-one conversation.
2. It’s Simple
SMS Marketing is a simple way to connect. It doesn’t get much simpler than sending a text. The trick is to be able to have an engaging chat when limited to around 160 characters at a time.
Brief messages featuring offers to review their finances, incentive contests, review requests, coupon redemption, opt-in surveys, and polls help move the conversation along.
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3. It’s Highly Targeted
We all have a relationship with our phone, we all feel empty when we leave our house without it (well I know I do). We don’t feel the same way about our email accounts anymore.
Surprisingly, the majority of clients are actually very receptive to interacting with businesses via text, just like they do with their family and friends.
But don’t overdo it. No one wants their phone swamped with unwanted texts. As a best practice, consider that more than 2–4 texts a month risks annoying your customer. If your offer is relevant and written specifically for the individual customer, you will win.
4. It Dramatically Outperforms Email
SMS Marketing smashes the open rates and delivery stats for email. In fact for one of our clients the open rates for SMS was 87% versus their emails at 12% (click through rate was then 5%)
While SMS outperforms, it’s even more effective when used in conjunction with email and we recommend incorporating both as an integrated part of your digital and mobile marketing strategy. If you need help with a detailed marketing strategy just click here for a free 30 minute strategy session.
5. It’s Easy to Implement, Manage, and Track
With our platform you can quickly and easily monitor and measure the performance of each SMS campaign.
Get up to date statistics, return messages and even create automated responses quickly and easily. If you want a demonstration of how effective it can be click here for a free 30 minute strategy session
6. Why use SMS Marketing? Why not!
Whether you’re sending 50 SMS’s per month or hundreds, the use of Text Marketing is a highly effective and friction-free way to communicate with your customer. If these reasons have convinced you to include this digital marketing channel as part of your mobile strategy, then let’s chat about how we can implement this for you business simply and easily by chatting directly to us with a free 30 minute strategy session.
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